At Bluu, we openly embrace our international ambitions. The Nordic region has been on our radar for a while, and it’s there we encountered Allan Bjørngaard and Christian Petersen, the visionary co-founders of the Danish company Toolpack. Just a few months later, we’re thrilled to announce our strategic partnership! Time for a chat with Luk (Bluu), Allan and Christian (Toolpack) to see what this collaboration is all about.
Combining Microsoft-first expertise
Let’s start with a short introduction for those of you who don’t know Toolpack. The Danish company helps businesses get the most out of their Microsoft applications and business data. “Our core focus has always been our app, Toolpack 365, for budgeting and reporting,” Allan explains. “At the same time, we have helped over 3000 companies, getting their data organized and making the most of the Microsoft platform to boost productivity.”
“With Bluu, we had been looking into the possibilities of expanding across the Nordics,” Luk adds. “But it wasn’t until we met with Allan and Christian, through a mutual connection, that we decided it was time to put our expansion plans into action.”
“It was clear that Bluu’s extensive experience with Microsoft solutions, particularly in the domain of Artificial Intelligence, complemented our own offerings right from the get-go,” Christian explains. “By combining our expertise, we can accelerate growth and scalability for both companies.”
Synergy beyond technology
Bluu and Toolpack soon discovered they shared not only a common ground in the Microsoft ecosystem, but also in their core values. “We found that we aligned on almost the exact same principles,” Christian recounts. “People-centricity, along with entrepreneurship and straightforwardness, are key values that we prioritize in our business practices.”
Only a few conversations and agreements later, the deal was sealed—a testament to the entrepreneurial culture both companies share.
“While we likely align technically with many companies, it’s crucial to remember that business, at its core, is still about people and relationships,” Luk points out. “Both companies share a common mindset of going above and beyond to help our customers succeed.”
Entering a new era of AI together
The partnership between Bluu and Toolpack is driven by another key aspect: the growing demand for AI solutions and Microsoft Copilot. “For Toolpack, our ambition is to be a key player in this domain,” Allan asserts. “But rather than going at it alone, we believe in joining forces with ecosystems like Bluu, which boast a proven track record of success in all things AI.”
“Toolpack, like us, recognizes that the human aspect of AI implementation is crucial,” Luk stresses. “Successful adoption requires more than just technology; it demands guidance through the transition and adaptation of processes to support the change.”
“In early July, we held our first of many Copilot events together. I am so excited about the opportunities that lie ahead of us with AI and Microsoft Copilot in the future,” Christian concludes.
Want to know more? Curious how we can help? Reach out to Bluu or Toolpack.
About Bluu
Bluu is a digital ecosystem, a group of companies within The Cronos Group, specializing in Agile Transformation, Digital Innovation, and the Microsoft Platform. Our mission is to guide customers towards infinite business growth and help them adapt to the digital and AI era.
About Toolpack
Toolpack is a leading provider of advanced digital solutions, specializing in budget and reporting tools. Established by founders Christian Petersen, Chris Schellerup Andersen, and Allan Bjørngaard in 2002, Toolpack has been at the forefront of leveraging the Microsoft 365 platform to help over 3,000 businesses in Denmark, Iceland, and Greenland achieve maximum efficiency.