Every day, newspapers bring our daily news into our homes. A small part of it is traditionally dedicated to obituaries. Mediahuis, one of the leading media companies in Belgium and The Netherlands, wants a centralized platform in which undertakers can insert an obituary that is automatically published in next day’s newspaper(s). Mediahuis trusted Bluu for the custom development of this platform and together we made it evolve into an intelligent Content Management System (CMS), not only for undertakers, but also for other purposes and users. Ready for a deep dive in this customer case? Let’s go!