Hybrid corporate event: Town Hall 2022

An ecosystem of Cronos companies joins forces to organise a unique hybrid corporate event in an outstanding airline theme.

Case by Thola

Also
read

DCM Garden: the app with green fingers

To better serve the growing number of garden enthusiasts, DCM (De Ceuster Meststoffen NV) wanted to offer a supporting mobile app. After all, they are known for providing advice to gardening professionals and are happy to share their knowledge with home gardeners too. In the past, this was only possible in the shop or online, but now, the time is ripe for more mobile advice. DCM and RMDY have joined forces to develop DCM Garden: a mobile app that guides the plant lover through all stages of care, from garden to greenhouse and from winter to summer.

Everyone can develop applications at Aertssen Group.

Aertssen Group is growing rapidly, and consultancy firm EY have recognised this by including the construction firm on its shortlist of four candidates for Entrepreneur of the Year 2021. Alongside continued growth and impressive results, innovation is another important criterion for this award. And CIO Pascal Kieboom is playing a crucial role here, which is particularly remarkable as he only started working for the company just before the first lockdown. Kieboom has used this time to define a number of main areas to make the company technologically future-proof, and he has an extremely useful sounding board for this in the form of Cronos.

A custom airline design

One of the reasons that made this hybrid corporate event stand out, was the unique airline theme. Attendees were invited to embark on an extraordinary virtual journey around Europe. In order to give the participants a near real travel experience from one destination to another, the design team of Inspiiro created different room backgrounds for each gate.

All gates had a similar structure: an overview of the gates on the left-hand side, a big screen with a video in the centre and a support button to maximise the user experience. However, each gate had a different design with typical objects proper to that specific destination. For example: Amsterdam’s gate included a bike, Strasburg’s gate a pretzel, Milan’s gate a Spritz cocktail and so on.

On top of that, we also included the avatars of the speakers of each video in the rooms. Fun fact: the speakers really received their very own avatars, which closely resembled themselves.

Thola encapsulates Cronos Group at its best into a great digital platform: flexible, modern, collaborative and scalable tech delivering great customer experiences with a very human touch.

Self-pace journey

In addition to this impressive design, all the content was delivered in a way which really captivated the audience. The journey of this hybrid corporate event kicked off in the departure hall, where the users were welcomed and received instructions from the host Walériane. The central hall was the starting point from which Cronos Europa passengers moved around from one gate to the other. Each gate included a video interview between Walériane and the respective managers of each department. Finally, the journey came to an end in the luggage room, where the passengers could listen to a voice message, read a goodbye message and write their travel experience in an open chat box.

The event organisers made the deliberate choice to pre-record all videos in a professional studio from The Jungle Group. This didn’t only result in a nicely matching travel background for each interview, but also enabled the passengers to undertake the journey at their own pace. Unlike in real-life, people who missed their flight on the day of the event, could still start their journey afterwards since the Thola platform kept its doors open up to 7 calendar days.

The best of both worlds

The corporate world is evolving more towards a hybrid way of working. Meaning that employees will work both at home and on-site. Since this was also the case for the employees of Cronos Europa, they combined the best of both worlds for their Townhall 2022 event. In particular, everyone who worked at the office that day was invited to watch the event on a big screen all together in a big meeting room. Employees who worked from home, could still participate online at their own pace via the Thola platform.

In both scenarios, attendees were invited to connect with each other. For employees on-site this meant sharing a glass of champagne while catching up, whereas the online users could easily get in touch with each other by sending chat messages.

It’s the powerful combination of a unique design, interesting content delivered in an original way and a hybrid component all together that contributed to the success of this hybrid corporate event.

Ready for your next hybrid event?

Did this client story inspire you to organise your own hybrid event soon?
Book your free private demo here.

Want to know more?

A great place to grow starts with happy and motivated people. Curious to discover our opportunities? Let’s talk.